In fact, it may even begin before the contract is signed. Customer onboarding is about more than just zoom meetings and powerpoint slides.Here are some of the key motivators for the implementation of a good onboarding process: Further, if you are fortunate to provide transparency, you'll likely find a lot more accountability from all parties. For this to happen, it takes an organized process, clear communication and alignment on priorities. The Importance of Enterprise Customer Onboardingįor any enterprise, the goal of enterprise customer onboarding and implementation is to provide a valuable, perhaps even delightful journey enabling the client to engage all relevant stakeholders to complete all requirements to effectively begin using the product. We’re going to take a look at how some of the onboarding processes bring up unique challenges for SaaS companies shortly, and then how to streamline the process to overcome these challenges.įirst, though, as a way of emphasizing the importance of enterprise customer onboarding, take a look at the major motivations behind a cutting-edge onboarding strategy. Of course, enterprise customer onboarding is an essential step in the customer journey, especially in SaaS, where the customer may be a client for several years in the future and could expand their purchase to drive even higher ARR (annual recurring revenue) for your company in the future. This makes the practices of yesterday unsuitable for today’s customers, and will likely mean that the specifics of any strategy employed today should be flexible and adaptable as your team scales. For the customer onboarding and implementation teams, the work has yet to begin.Ĭustomer onboarding and implementation for an enterprise client is a dynamic science that continually shifts with the changes in your market, your customer requirements and your product. However, those of us on the customer success side of the house know that there is much more work ahead of us. The signed agreement should be celebrated. It makes sense, often, enterprise deals take several months, quarters or even years to complete. Sales folks ring the gong when they close a large enterprise client.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |